How to create a Perfect Product Page in 2019?

Build your product page efficiently and your traffic and conversations.

Here are the 5 Product Page Requirements

·       Feature image

·       Gallery or product photos

·       Product overview, including title, price, features, CTA and customization options

·       Product description

·       Social proof, including review and ratings.

1.    Feature image

The most important element in the design of ecommerce product pages is its main image. It is an ocular, medium-long plane showing its product.

Imagine what an ecommerce product page would look like with a poorly lit and pixelated image, or even without an image!

2.    Gallery of product photos.

If the image of your feature wins your visitors successfully, the next thing you will probably do is look in your image gallery.

Galleries are another important aspect of e-commerce product page design. Ideally, you have about a dozen images in a gallery of this type. Most of them are elegant as the main image and show your product from every angle.

It's also a good idea to include at least one or two images in context or in your lifestyle to get an emotional response from your customers.

You can even add a 360-degree shot that appeals even more to consumers or a video that conveys other information or answers questions from customers.

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3.     Title and overview

Beyond images, your product page must provide high-level product information right from the start.

This information includes:

·       Product title.

·       Price

·       Features and components.

·       CTA

·       Customization options

Ideally, all this information lives above the fold. This is not always possible (in fact, it is rarely possible).

Many brands compensate with an aesthetic.

Instead of using thick text for a general description (not the description), use colors, fonts, and icons.

4.    Unique product descriptions.

Product pages are the most important part of your store, not just because they inform customers about your products and encourage them to buy from you.

Here is what you need to create highly ranked product pages:

·       Unique product description

·       Product videos

·       Social proof (which we’ll cover in the next section).

Write product descriptions that are optimized for the keyword of your product page (usually your title) and to indicate that your brand is the desired goal.

To do that:

Use Google to search your keyword. Look at the product pages of your competitors. Your goal is to improve yours.

Use bullets and graphics to get information, but annoying to read information.

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5.     Reviews and ratings.

Product reviews generate trust, and that confidence increases conversion.

More than 80% of consumers consult reviews when buying. Adding them to your site can help increase sales by 18%.

In fact, revisions are not only useful for increasing the number of conversions.

They are a new and necessary aspect of the life of our online shopping.

Research has shown that the impact of social networks on how we perceive the recommendations of a stranger has changed beliefs and historical assumptions.

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