Factors To Consider While Selecting E-Commerce Platform


Price Is Not Everything, But It Is The First Thing!
When it comes to small business, price matters the most. Thankfully, all the eCommerce platforms display their pricing structure along with the duration and other necessary information.
If you are entering in the eCommerce sector as a small retailer, then you need to go through the price lists of different platforms.
Affordability in terms of subscription fees, delivery costs, and an additional amount should be considered while selecting the platform.
It is better to keep in mind that you cannot change the platforms frequently. It can reduce the visibility of your website on the SERPs and ruins the reputation of your business.
At times, the platform you selected increases price or brings changes in its packages. In such a situation, you may need to change the platform after doing enough research and taking precautions.
Research Is Necessary
Do you know that every eCommerce platform offers a different package and can meet different business requirements? It is, therefore, necessary for you to do proper research. You can discuss with your team and gather all the needs after thorough brainstorming. Here are a few aspects that require proper research:
The platform should offer good hosting services.
The platform should be capable of replacing the brick-and-mortar store.
The platform should serve all major business objectives.
When it comes to select the right eCommerce platform, slight negligence and hasty decision can ruin your online business.

Look For SEO-Friendliness
What’s the use of your eCommerce website if it cannot find the place on Google SERPs. Your online shop must be included in the search pages. For that, you can run SEO campaigns to achieve higher rankings. There, an SEO-friendly eCommerce platform can lend a helping hand. It can facilitate your customers to find your website as and when they search for the products you deal in with ease.

The following factors can make the eCommerce platform ready for the SEO campaign:
·         Blog section
·         Personalized domain name
·         Reviews and Rating section
Such SEO-friendly platforms can give your eCommerce shop ranking high but you need to optimize it regularly to improve and maintain the higher ranking on search pages.
Go for Mobile-Friendliness
Have you heard of ‘mobile-geddon’? Well, it is an apocalyptic scenario that depicts fewer visitors on the poorly ranked, nonresponsive websites.
The search engine giant Google has emphasized on the website’s mobile-friendliness back in the year 2015. It is because over 50% of search queries are made through mobiles worldwide. In other words, people tend to use smartphones for searching for anything on the Internet.

Speed and UX matter the most

In such a scenario, it is inevitable to select the platform that enables your online store to load faster across various devices. You just cannot afford to wait for your customers for a medium to a long time. Similarly, you should consider the UX also. For example, if your eCommerce website has complex navigation with a few performance issues, the visitors may not return back to your site. Appealing and user-friendly interface with a seamless functionality can work wonders in attracting existing and prospective customers.
Okay. To make your job easier, here we give a list of top eCommerce platforms with pros, cons, and other factors. We have classified these platforms across different categories for your convenience.
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