5 Killer Ecommerce Marketing Tips to Boost Your Business in 2019 [Updated]
In the crowded e-commerce world,
every store struggle to get even the smallest opportunity with today’s tough
competition.
Here are the top 5 e-commerce
marketing tips for boosting business growth and making it reach a
new, higher level of success:
1.
Adding Live Chat
Through live chat, customers can
ask questions or voice their concerns before making a purchase decision. This
opportunity can increase the conversion rate or refine the customer's buying
experience for your brand. The live chat offer on your site will also allow you
to discover the minor and common problems encountered by customers. Resolving
these issues can result in a general increase in the number of conversions.
2.
Use Opt-In Pop-Up Offer
to Push Them over the Edge
If you want to improve your
conversion and sales rates, do not overlook the potential of inclusion offers.
Pop-up windows encourage visitors to sign up for their mailing list, newsletter
or loyalty program. Not only does this considerably increase your contacts (a
useful resource for email marketing), it also increases sales quickly.
Be sure to test each element of an
optional offer for maximum optimization. Often, A / B tests different offers to
determine which works best for more lists. Make sure that visitors see pop-ups
before leaving the page. Remember that the more people who enter your email
address at the time of registration, the more likely they are to make a future
sale.
3.
Offer Free Shipping
Several studies have shown that
the benefits of free shipping have many benefits. Online shoppers are 4 to 5
times more likely to buy from a site that offers free shipping. People do not
like to pay for shipping.
If your company does not offer a
free shipping option to its customers, it's time to add one. In a survey
conducted by Ask your market target, 70% of respondents said they had a higher
opinion of the brands that offer free shipping and shipping. 84% are more
likely to buy on sites that offer this service and 75% say they are more likely
to buy if there is a free delivery promotion than other types of promotions or
discounts.
4.
Automate Your Email
Marketing
Automation is essential to improve
the game of email marketing. Automating your entire email marketing strategy,
based on predefined triggers, allows you to send quick, highly relevant and
relevant messages, to the delight of subscribers.
The most important thing here is the email sent
to the defectors. This is only possible if your email marketing is automated.
Sending email manually requires a lot of effort and time. Once the automatic
email marketing, an email will be automatically sent as soon as activates the
online activator. According to statistics, "the generated generic emails
119% more clicks than the emails sent." B2C marketers who use automated
emails at conversion rates up to 50%.
5.
Make your E-commerce
website mobile friendly
In today's world, you need a responsive and
optimized website for mobile devices for any company. According to the Google
survey, 61% were more likely to leave if a site was not compatible with mobile
devices.
Source 1
great information about e-commerce shipping
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