5 Elements of modern web design
How do you
create a clean, modern looking website? What design elements do you need to
use, or not use, to make your website look minimal, bold, and professional for
your business?
Modern website design is a relative phrase. Some people might
think a website designed in 2010 is modern, while others in the web design
field have seen so many new things in the past year, that anything pre-2018 is
already outdated.
The thing we notice most is that modern website
design doesn't require or benefit from a ton of bells and whistles. The
more simple and clean, the better the user experience is.
Here are five key elements of modern web design:
1.
Limited color palette
This
might sound rudimentary, but color schemes and color usage are very important when it comes
to modern web design. A strong color palette will help create cohesiveness
between everything your business puts out.
Companies
who have both primary and secondary colors have more wiggle room to work with
when creating new elements for their website, whether it’s the homepage,
landing pages, blogs, or a resource database.
However,
the number of colors you incorporate in your design is also a very important
aspect. Too many colors become visually distracting, so most
modern website designs opt for only two or at the most three in their major
design elements.
2.
Call to Action
As we
hinted earlier, converting visitors into leads and customers is also very
important to modern website design, and here's why: Websites are meant to
connect you with the people who are interested in your content, products, and
services. Once this connection is made, you want to retain some sort of
relationship with these visitors.
Things
like email subscription forms, free downloadable eBooks or whitepapers, free
product forms, free consultations, or other invites are
great calls-to-action (CTAs). These should be strategically
incorporated into your website design and are very important for gathering the
contact information (typically just an email address) of your visitors so that
you can continue conversations with them as leads and convert them into
customers.
3.
Mobile friendly (Responsive design)
Right,
moving on to mobile-friendliness.
If your
website is STILL not mobile friendly, then you are actually doing your business
more harm than good, really you are!
In fact,
your competitors are probably laughing and taking full advantage of the fact
that your customers can’t access your website, products, or services on their
mobile devices.
That’s
right, your potential customers are all going to your competitor’s websites
because theirs are accessible on mobile devices.
Talk
about throwing money down the drain-pipe.
4.
Web-safe typography
Modern website designs will also
boast safe, clean, and bold typography.
Clean design typography will include
the following elements –
Web-standard fonts.
Correctly sized text, usually bigger
than 16px. This website uses 18px and 19px size text for improved readability.
Adequate line-spacing for improved
readability.
Limited use of different colored
fonts.
Grey or black typography, depending
on the background tone/image.
If your website is still using a
text size of 12px or less, then it’s well and truly frozen in time.
Increase it, make it easier for your visitors to read your web copy.
5.
Design for the User First
This element of modern website
design is exactly what it sounds like: You should design your site for the
user, not just to boost your rankings. Companies, out of a sense of desperation
to get better rankings, tend to do things that are “good” for Google but bad
for the user.
However, this shouldn’t be the
hierarchy of importance for website design. A website should be
user-friendly before a company should concern itself with ranking
higher on a Search Engine Results Page.
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