5 Must have UX features for every ecommerce store (updated 2019)

ecommerce development company in chennai
Ecommerce Development chennai




1. Responsive Design


With more than 39% of online shoppers making purchases on their mobile

devices,having a mobile-responsive website is more important than ever.

Make sure that your navigation, images, text, and white space are all optimized

for your mobile shoppers—this can be the difference between users sticking around

to explore (and buy!), and leaving as soon as they hit your site.


Common responsive website features your website should include:

  • Hamburger navs
  • Tappable calls-to-action
  • Fixed navigation menu
  • Single column layout

2. Promotion Callouts

Everyone loves getting a little something extra when they shop. Highlighting your
store’s special offers with a promo bar above your main navigation encourages your
users to make a purchase. These can be limited-time blowout sales, deals of the
day, or free shipping when customers spend a certain amount.

Recommended tools:
justuno
Hello Bar
Get Site Control


3. Live Chat Support


Customers don’t want to wait hours on hold or for a response to their email,
they want answers now. In fact, over 30% of customers expect your website to
have a live chat. That number rises to 62% for shoppers on mobile devices.
Providing your users with a live support chat helps ensure they can quickly get the
help they need when they come across a question or issue.


4. Popular Categories


Make an impact first impression when users land on your website’s homepage by
promoting popular categories. Users look at product categories to better understand
what your eCommerce website offers and make a decision about whether you’ve
got what they’re looking for.
Showcasing popular categories gives shoppers a look at your top categories and
products, encouraging them to start exploring. It also helps users mentally
determine where to go next on your site, simplifying the buying process.

 

5. Featured Products


Highlighting featured products shows customers what you’ve got to offer as soon
as they land on your website. Including a section for featured products, like
best-sellers, exclusive items, or top savers, will entice customers to explore your
website and learn more about your products.





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